Small business owners are now using social media to build rapport with their existing and potential customers. Social media has also become a powerful tool in generating more customers. But still, many business owners are still in the dark when it comes to using social media effective in promoting their businesses or services.

One of the most important things in using social media is to share valuable content on various platforms that your target audience uses most. Social media sharing is more of an acquired skill that needs practice to perfect.

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