Search engines such as Yahoo and Google are becoming stricter with their penalties and offense parameters regarding online marketing. Because of this, small businesses are especially feeling threatened in advertising their products, brand, and services.

SEO has been a proven effective way of marketing your brand and reaching millions of clients online. If you are afraid of taking more risks, below are some helpful strategies you might want to consider.

1. Pay-per-click remarketing is an effective but complicated alternative to SEO where your ads are displayed when users use keywords you chose to target search engines.
2. Website conversion using onsite and offsite methods, improves a user’s experience with your website. It also helps bring your leads back by providing consumers with targeted ads and emails.
3. Press releases help create a buzz and social awareness regarding your services, products, and brand. This can be through local advertisements such as pamphlets, flyers, and radio ads.

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