Social media has become an important tool in brand marketing. In a survey conducted by Towers Watson, roughly 88% of companies are planning to use social media for marketing. Now if you are one of those brands who plan to improve their marketing strategy, here are some tips to ensure that you have the right tools to empower and inspire your employees.

–          Just like understanding your target market, it is important that you know what it is that your employees are looking for.

–          Equip your workers by providing them the capability to retrieve information in a timely manner.

–          Go beyond the traditional showroom.

For more of these helpful tips, click here.