Branding is a very crucial issue for any business, even small ones. The right kind of branding could give the business an identity and make it recognizable to customers everywhere. Steps should therefore be taken to ensure that only the right methods are used.

American Express together with Rogers Connect Market Research has conducted an in-depth look at how small business owners in Canada see branding. The results shed light on how these businesses are using different tools to help boost their business.

According to an article by Christopher Null for pcworld.com, “Fifty-two percent of the companies surveyed said they had built a company website, the highest percentage reported on any item in the survey.”

You can read the full article here.