Small firms are finding new uses for security cameras and surveillance systems. New technologies are now being made available which allows these systems to be used for boosting business and sales in general.

Some firms are also finding uses for the cameras in their marketing efforts. The new technologies can asses how well the store is performing well.

According to Amy Westervelt for The Wall Street Journal, “The services can track things like where customers linger in a shop and how the layout of the store blocks the flow of traffic, as well as the demographics of visitors.”

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