Social media is a powerful tool these days to promote almost anything. Whether it’s for personal or business branding or for start-ups and non-profits to generate interests and funding for their causes, social media is the easiest way to spread your message.

At Virgin.com, Richard Branson shares what happened during their “Sex up your start up” Q&A at Virgin HQ as part of their social media week. They got a question from Sabina Lucia from Greener Upon Thames that got a really good debate: ‘How can an environmental start-up increase followers of their social media accounts?’

Richard Branson shares their top six on how to harness social media these days. You can read it here.