One of the lessons that business owners must learn to realize is that not every client is a good match. Instead of winning ill-suited clients, you should let them go and focus more on attracting clients who will appreciate your work.

According to Sara Rotman, the founder and chief executive of MODCo Creative which is a branding agency in New York City, the goal is for a prospect to know who you really are and how you do business which will increase your new business’ hit ratio immeasurably.

Thus, you should leave nothing to chances when branding your business. Starting from the image you leave on your website to the language that is used in your proposals down to your business cards’ designs, they should all tell more of who you really are.

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