Mobile marketing is very important these days as more and more people are depending on their mobile phones for almost anything.

Many businesses have started to take a plunge at mobile marketing but they are struggling to come up with a very effective strategy to make their campaigns successful.

At Brighton SEO, Distilled’s Bridget Randolph answered some of the common questions that marketers have about mobile strategy. She also gave small business owners some help regarding their mobile strategies.

Randolph suggested three things that business owners need to focus on to make their mobile marketing campaigns successful: a mobile optimized website, search and discovery and reaching your target market where they are.

Article Source: Mobile strategy for small businesses in three easy steps