As an entrepreneur, focusing on small business growth opportunities can be quite challenging. It is important for you to take steps to ensure that your business continues to grow.

The PR and marketing strategies exist for building customer awareness, but one area often overlooked is social media, which, when used strategically, can give you direct engagement with many of your target audiences.

Twitter now has grown to 241 million monthly active users, while Facebook has 1.2 billion members. Facebook is usually a great marketing tool with regard to business. For those small business starting out, these sites give access to vast numbers of people, whether it’s to raise awareness, create engagement or drive revenues.

Visit this page to read on the many advice given by an entrepreneur about social media strategies.