Leads are the lifeblood of any business. Without leads, a business could fall flat. Email marketing is one of the most effective tools to generate qualified leads and turn them into paying customers.

Though email marketing beats other marketing techniques when it comes to lead generation, creating emails that won’t end up in people’s trash can be tricky. Creating a catchy headline is one of the most important things in email marketing. Choose a title that will make people interested in opening your email. Performing an AB test to see which subject line gets the most attention is also important to achieve email marketing success.

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