It’s important for businesses to bridge the digital gap that exists between those who are embracing the technology of social, mobile, and cloud and those who still haven’t in order to innovate and thrive in today’s changing environment and become social businesses.

But what are the benefits of bridging the gap? The benefits include increase in brand awareness, shorter time presenting products to market, and improvements in customer conversion rates.

An article from Information Week suggests that it’s not easy to become a social business and obtain the rewards. It also provides seven tips for those who want to achieve greater business success.