Successful and memorable events just don’t happen. The key to the success of a small business event is planning. Whether it’s a seminar, conference or an appreciation day, the success of an event is in the details whether you only have three weeks to plan or the whole year.

Before anything else, you need to decide on your target audience. This is the very first step and you should have a clear definition of who your target audience is.

42 Tips For Producing A Memorable Small Business Event

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