Why Going Niche Can Be a Smart Move

Posted 8 years ago

Finding a Targeted Niche - Magnifying GlassFor those who would like to try their hand at starting and running a business, it might be a smart move to focus on a certain niche. A niche would be a certain area of the market in which you can target a specific product or service. This practice would help you to focus your efforts and energy.

According to Chloe Thomas for smallbusiness.co.uk, “A niche product range means having one website to sell one type of product. We’re not talking ‘electricals’, we’re talking MP3 players, or ipod accessories; we’re not talking ‘homewares’, we’re talking tea towels, or mugs, or chopping boards. It could be anything – but just that one thing via the one website.”

This smaller area of the market would allow you to focus your efforts and have a greater chance of success.

You can read the full piece here.

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