A logo design is critical to the overall success of your new business. It has the ability to make you a success or completely break your business.
This is due to the fact that a logo design communicates information about your business, identifies its unique value within its industry, and connects with consumers.
In fact, the logo design that you choose is often the first point of contact between your business and the public. A logo design helps to build and firmly establish your brand.
It is one of the most important marketing tools that you will ever use. This is why it is essential that you take a few moments to review the 5 logo design tips that we have included in this comprehensive guide.
Tip #1: Ensure Simplicity, Yet Make it Memorable
When creating a logo design, you should ensure that it is simple, yet not forgettable. In fact, it should be highly memorable.
You should avoid going through the process of coming up with a complicated design that is simply distracting to the public.
Instead, opt for a design that will be just as relevant now as it would be in ten years’ time. Additionally, it should possess a high level of versatility.
By creating a simple design that is memorable, your target audience will consistently consider your business when the need arises for the services and products that you offer.
Tip #2: Avoid Overly-Used Graphics
The next step to creating a spectacular logo design for your new business is to avoid using graphics that are currently over-used.
For example, if you have an electric company, try to avoid using the common lightening bolt. If you have a plumbing business, try to avoid using the faucet image. If you sell pet treats, maybe bypass the urge to use the image of a bone. You get it. Just be unique.
If you must use a graphic that is commonly used, make it unique. For example, in the plumbing business, you could use the faucet, but make the bottom end of it look like a plunger. This will help the overly-saturated image look unique.
Tip #3: Know Your Business
When designing your logo, it is essential that you “know” your business. That is, you should know what makes it unique and why customers elect to utilize your business.
You should know where and how your business brings value. By truly taking the time to get to know your business, you will find that it is easy to create a logo that represents it.
Tip #4: Utilize Negative Space Effectively
It is true that your main logo design will draw in attention; however, the negative space has the potential to make it more compelling.
A good example of negative space being utilized well is the “E” and “X” in the FedEx logo creating an arrow, which indicates their fast delivery.
Tip #5: Focus on Combination Logos
The next step to logo design is to focus on using a picture and a tagline together. A tagline is a group of words that simply give direction, such as the one used by Nike: “Just Do It.”
You should create a combination logo that can use the logo and the tagline separately to make the largest impact on your audience.
Once you have your logo design ready, it is time to get it out there. You can do that through letterheads, business cards, your website, or even on cheap custom polo embroidery work apparel – the choice is yours!
By using the tips outlined in this guide, you will quickly discover that your logo gains immense popularity and that your business takes off!Posted in Logo Design, Logo Design Tips, Logos