Category Archives: branding your business

How to Maximize the Visibility of Your Company’s Logo

The logo associated with your company is considered the single most important branding tool, when it comes to the overall success of your business. According to marketing experts, the physical logo actually defines the brand of a company and helps to convey the purpose, goals, and overall corporate ideology to consumers. The goal is to… Read More…


Having Employees Wear Work Uniforms That Display Your Company Logo Benefits Your Business in Numerous Ways

According to a survey conducted by J.D Power and Associates in the United States, customers are more likely to conduct business with businesses that enlist the assistance of employees in uniforms. The reason for this is that the employees reflected a higher level of professionalism and were seen as having a higher level of competence… Read More…


The Importance of Logo Development and Design for the Branding of Your Small Business

Branding is the ultimate key to a highly successful marketing strategy for your small business. Branding is considered to be the foundation of your overall identity, the general summation of that which you offer your customers, as well as the inspiration behind the motivation of customers to choose your business over those in which you… Read More…


Creating a Good Business Name

In order for a business to succeed, it has to stand out. If a business doesn’t catch people’s attention, it’ll just be another one in a crowd of many trying to make their way to the top. An important factor that’ll make customers notice or remember your business or company is it’s name. What you… Read More…


Using Inbound Marketing to Grow Your Business

Every business owner dreams of a successful business. The goal of most business owners is to preserve their cash flow needed to prepare for their company’s future growth. To achieve this, business owners must use inbound marketing to their advantage and work on nurturing leads to be able to convert them into paying customers. As… Read More…


The Importance of Copywriting for Your Website

Businesses are now running their own websites to showcase their products or services. Having a website is important these days. It’s the easiest way to promote your brand, reach your target audience, and build rapport with them, generate qualified leads, and increase conversions. However, many business or website owners have launched their sites without paying… Read More…


Network Marketing Tips

For many people, starting a business is extremely easy. The only difficult part is achieving a long-term success. If you want to build a business, you should step outside your comfort zone and embrace the networking world. To grow your network of connections, you should know the right approach to meeting suitable people and learn… Read More…


Letting the World Know about Your Brand Through the Internet

To be a successful small business owner, marketing is necessary. Productive advertising is not just about presenting your brand and making a sale. Whilst it is necessary to sell your product, as an entrepreneur, there is just so much more to do to establish your own small business. Making use of the internet via blogs,… Read More…


Empowering Your Business Brand

If you are a small business owner, success is dependent on the strength and the reputation of your business’ brand especially if it’s promoted in the right target market. Business owners should learn to understand the importance of their brand with regards to its value in driving future revenue and take the steps to make… Read More…


Costum-Built Social Media Platform Used to Communicate, Collaborate, and Compensate Employees

Shopify, an e-commerce software startup based in Ottawa, had a crazy idea. They built a platform like Twitter where their employees can share information about the cool things they’re doing. They named the platform UNICORN. Folks at Shopify had been using UNICORN to improve the way they communicate, collaborate, and compensate their employees. Since the… Read More…


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