According to a survey conducted by J.D Power and Associates in the United States, customers are more likely to conduct business with businesses that enlist the assistance of employees in uniforms.
Whether you integrate custom embroidered polos, industrial work shirts, custom fleece and jackets, or something as simple as aprons that display your brand’s logo, you are sure to demand higher levels of respect, catch the attention of customers, and develop a highly loyal following that is sure to result in massive profits.
In this guide, you will learn how customized work clothing for your employees will benefit your business.
Benefit #1: Establish a Highly Attractive Image
One of the main advantages to incorporating customized work uniforms for your employees into your business is that it helps in establishing an attractive image. Regardless of what people say or how they feel, society – as a whole – often perceives individuals by their appearance.
When those individuals are wearing custom embroidered polos, jackets, hats, or other types of apparel that represent your business, the perception extends beyond the person and rolls over to your business.
By streamlining employee apparel and incorporating your brand into that apparel, you are not only making your employees more attractive, but you are also making your business more attractive.
Benefit #2: Build Brand Identity
All of the various components that you utilize that relate to your business and the products and/or services that you offer are part of your brand identity.
This includes the name of your business, the logo that you utilize to represent your business, and the general tone that you set with the various components used to represent your business – be it employees, work uniforms, business cards, or typeface.
Your company’s brand identity is separate from its brand image. “Brand identity” is the general message that consumers receive from a person, product, or a thing.
Work uniforms for your employees help to optimize your company’s brand identity. This identity then assists in helps consumers to recognize your business. This will prove to be highly advantageous for your business.
Benefit #3: Optimize Productivity
Numerous studies have indicated that employees that wear work uniforms are more productive than those that are allowed to wear their own clothing. This is because the uniformity of the clothing places employees in work mode. It assists in pushing them into a mindset to perform optimally in the workplace.
Additionally, it takes the pressure off of the employees in terms of shopping for clothes, ensuring that they are within dress code, and comparing themselves to their peers in the workplace. When employees are more productive, the monetary rewards instantly skyrocket.
Benefit #4: Highly Effective Marketing
Work uniforms that include custom polos, aprons, jackets, and other types of apparel are highly effective tools, in terms of marketing. Employees will wear the items proudly.
As they come in contact with the public, the apparel helps to promote your business. This is a profitable – yet cost effective – means of promoting your business. A study concluded the following:
- 5% of consumers agree that work uniforms are more effective than advertising done on television
- 4% of customers claim that work uniform marketing is better than advertising on the radio
- 1% of the consumers state that work apparel that promotes a business is better than internet advertising
Benefit #5: Improved Customer Relations
When employees wear work uniforms that represent your company, consumers instantly perceive them as more approachable. As a result, the consumers are more comfortable in approaching your employees or being approached by the employees.
They will experience higher levels of comfort in discussing the products and/or services that you offer, will view the employees as trustworthy, and are more likely to conduct business with your employees.
As a result, your company will develop strong customer relations that will increase loyalty and optimize your profits.
Now that you are aware of the top 5 benefits associated with work uniforms, it is time to put a uniform policy into place.
You should review it with your employees, obtain feedback, and determine the types of apparel pieces that you will have your employees wear. You may then have the apparel pieces customized with your business name and/or logo.
To start reaping the many rewards associated with customized work apparel, contact us today for more information by clicking on the following link: https://epolos.com/index.php?route=information/contact
Posted in branding your business, custom embroidered polo shirts, Uniforms With Company Logos